FluidLogic Raises $15M in Funding
Covered by Forbes, Sports Business Journal, FluidLogic manufactures hydration/water systems primarily for motorsports drivers, has raised $15 million in a Series A extension round.
Solyco Capital, a Rochester, Michigan-based private equity firm, led the latest investment. Solyco has held a minority stake in FluidLogic since 2021.
Per the Forbes article, ‘FluidLogic has struck numerous deals in on- and off-road motorsports leagues, including NASCAR, IndyCar and IMSA.’
“Hydration is a driving pillar of peak performance,” said Sara Blackmer, FluidLogic’s CEO who is also a senior partner at Solyco Capital. “It improves reaction times, sustains focus, increases endurance, and prevents overheating by improving heat tolerance.” Blackmer is the CEO of FluidLogic and a Senior Partner at Solyco Capital.
Hydration is a driving pillar of peak performance. It improves reaction times, sustains focus, increases endurance, and prevents overheating by improving heat tolerance.
– Sara Blackmer, CEO & Senior Partner
Read More:
Forbes – Motorsports-Focused Startup FluidLogic Raises $15 Million Of Funding
Sports Business Journal – FluidLogic raises $15M in Series A funding round
Athlete Tech News – FluidLogic Raises $15M for Motorsports Hydration, Eyes Consumer Market
BusinessWire – FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
Endurance Sportswire – FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
Fitt Insider – FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
Yahoo Finance – FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
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