Marketing & Sales, Private Equity and Corporate Strategy
Chris Van Dusen is a marketing and growth professional with extensive early stage and capitalization experience. Chris launched a marketing agency Parcon LLC, was a partner in an Orange County liquor distillery Surf City Still Works and is formally the CGO (Chief Growth Officer) of Balanced Health Botanicals (BHB) in Denver, CO.
An expert at navigating the challenges of an industry with many roadblocks, he allocated a budget of ~$20 million to lead a diverse team of marketers focused on democratizing CBD and making BHB the largest supplier of hemp-derived CBD in the world. Chris’ implemented strategy supported company growth both DTC and brick and mortar retail, which reflects unparalleled growth in 2019 and navigated the ever shifting landscape of COVID-19 in 2020. This culminated into a $75mm sale of BHB to Village Farms (NASDAQ: VFF) in August 2021.
At the same time Chris built BHB into a CPG powerhouse in the CBD space, he orchestrated the the rapid growth and capitalization of Surf City Still Works. After meeting the founders in 2018 shortly after launch he scaled marketing efforts, retained the largest spirits distributor in the country (Souther Glazier) and raised $3.7mm to move SCSW into a 25,000 sq ft manufacturing facility – the first of its kind in Orange County, CA and scale retail and DTC growth. Chris also built a world class advisory board with names like Bob Mcknight, Founder of Quicksilver and Travis Brasher, Founder of Travis Mathew – two large Huntington Beach based brand-led companies. This effort led to a merger with Kimo Sabe, a mezcal company out of Los Angeles.
Prior to this Chris founded and was CEO of Parcon Media. Chris led the media agency to $1.5mm in top line revenue in less than 2 years before merging it with another agency now called Parcon LLC. The agency worked with clients like Travis Mathew, Experian, University of California Irvine, University of California Office of the President and Maglite.
Chris has his Bachelors degree from the College of William and Mary in Economics. He is active in the community and has held a variety of board seats on institutions like the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). In addition to the non-profit work, Chris is a member of Gennext, Young Executive Council (YEC) and formally a member of PTTOW! and has traveled extensively speaking on topics such as marketing, growth, product market fit and brand building.