Protein Soda Pioneer Don’t Quit Rebrands As SkyPop Ahead of Retail Expansion
Our Portfolio company Don’ Quit has rebranded as SkyPop Protein Soda, marking a deliberate next chapter in the protein soda category it helped create.
Don’t Quit pioneered protein-forward soda with early traction that resonated quickly with national retailers. As the category matured and distribution scaled, the company saw an opportunity to sharpen its positioning, broaden appeal, and build a brand designed for mass retail velocity. SkyPop reflects that evolution—same functional foundation, clearer consumer signal.
SkyPop is now rolling out nationwide, with distribution across Walmart, Target, Kroger, Albertsons Companies, Safeway, CVS Pharmacy, and Gopuff.
Backed by a $15-million investment round, supported by MSG, Solyco Capital, iHeart Media, and several high-profile athletes, including NBA star Russell Westbrook, and NFL players Saquon Barkley, Damar Hamlin, and Lavonte David, who believe the brand is leading a new category rather than just serving a passing trend.
– Newsweek
Press Coverage:
AOL – Keurig Dr Pepper’s New Drink Brand Officially Launches Nationwide
Bevnet – Don’t Quit Rebrands as SkyPop To Focus on Protein Soda
Newsweek – Keurig Dr Pepper Launches New ‘Next Era’ Drink Nationwide
Parade – Popular Protein Soda Brand Officially Launches Nationwide
Trend Hunter – Whey Protein Soda Ranges
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